Your Audience Has Audiences

One of my favorite PR/New Media superstars is Brian Solis. Solis has published a number of influential books about the changing face of PR with the advent of new media. He claims that with platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape marketing messages.

The following is a quick clip from an extended series that Solis is currently featuring on his own blog .  This specific clip discusses the importance of connecting with individuals due to of the vast power that they wield through their own personal audiences (social media).

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