The face of media is changing. Your grandma's favorite newspaper is evolving into an open, immediate, online dialogue.
Let Twist be your guide in the landscape of Web 2.0 and also in the face of more traditional media outlets. Get your story out quickly, efficiently and powerfully to the people who matter.
Public Relations Campaigns
A targeted public relations campaign is one of the most cost-efficient ways to grow your business. By reaching out to your customer base in a credible way they will become interested and excited about who you are and what you are about. Everyone would rather read an article (or a blog entry!) about your organization rather than be bombarded with a flashy (translated:expensive) full print ad. The key to a successful public relations message is clarity and credibility. Be open and honest with your audience and they will reward you with their attention and devotion.
Twist will customize your public relations campaign from inception to coverage. We handle the whole process so that you can sit back and enjoy the benefits of an organization receiving positive public exposure.
Media Training is key for anyone directly communicating with the media. Twist will work with you to ensure that you have a clear message going into your interview and the confidence to take the reigns during any type of Q & A session. You will be equipped with the skills you need to speak to any reporter with authority.
Media Monitoring and Measurement
Once your story is out there you will want to keep tabs on who is talking. Twist will work with you to figure out the best methods for tracking all that is being said about you. When it is all said and done we will give you a detailed analysis of the value of your press. Measurable results are key. Why bother spending time and money unless you are going to see a return on your dollar?